About /

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I combine fashion, luxury and lifestyle brand, digital & social expertise to create, redesign and build leading lifestyle brands.

After completing a Masters in Fashion Marketing & Promotion, I worked for 14 years as the fashion editor for IMAGE Publications. For over 18 years, I've worked with brands on commercial and editorial campaigns, I've written about brands, and produced compelling content for print, social and digital brands like: IMAGE, IMAGE Interiors & Living, Image.ieCARABrown Thomas, WeirsArnotts, Aldi, Dundrum Town Centre, Waterwipes, Falcon, Dairygold, SMA, Cheerios Childline and lots more. I went on to develop a successful Irish publishing brand with Maximum Media, taking it from conception to a market leader with over 750,000 unique monthly users and a social audience of 150,000.  

My appreciation for creating, shaping and packaging ideas, and spotting trends, means I can hone a narrative and brand story to fit specific audiences, and develop online brands with a clear and consistent brand message. Most of all, I get to know your audience, cut to the chase with your brand, and help you see it through fresh eyes.

These days, I'm busy helping small and medium-sized businesses communicate effectively by developing digital brand personality within the lifestyle sector. As a SME owner, I understand how hard it is to manage everything a lifestyle business demands. I can bring my expertise and experience to your brand, add a little magic, and ultimately guide your brand through the content and digital process, and deliver real results.

Brands I currently work with include: Clonskeagh Motors, Porter & Jones, Lucy Nagle, YourSmileDirect, KDK, Kayla's KitchenCA Design and Reuben Avenue, Platinum Pilates.

In The Media

I am often asked to comment and feature in Ireland’s print, digital and broadcasting media.

From The Gloss, the Sunday Business Post magazine,, IMAGE magazine and to appearing on TV3’s morning panel programmes or hosting an event, I am happy to provide commentary or contribute to a host of lifestyle brand-related features.

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