Lucy Nagle Summer 2017 Ibiza campaign.
The imagery and content for this campaign centered around the story of cashmere for travel.
Customers usually purchase wool, cashmere and sweaters during colder weather periods but by changing the narrative via compelling content, imagery and video, we made a convincing story that cashmere is essential for travel over the Summer. For vacation – airport travel, wearing over your swimwear for sundown when the coastal breeze hits. And for staycation to ward off coastal breeze on the beaches of Ireland and the UK.
BRAND STORY
Sell your story – not your product!
A great story that personifies your brand is the foundation of your business and an integral part of your strategy for future growth. By telling an interesting story, your brand will become one that your customers can fully engage with. And not just once. For your brand to succeed long-term, it has to become more than your products or services. And a compelling story will provide a stronger connection with your customers.
Brand positioning
Do you know what your brand really stands for and who your customer is? To sell a product successfully, you need to know who you want to speak to, what you want to communicate, and exactly what your audience wants to hear.
I’ll dive deep into understanding your product, learn who your best customer is, and discover how they see your brand, and most importantly, why they need it in their lives.